AI Drip Campaign

An AI drip campaign is a sequence of automated messages generated or assisted by language models, scheduled over time to guide users through onboarding, education, or nurturing flows. Each step uses prompts tuned for specific milestones or behaviors. For marketers, AI-enhanced drip campaigns combine segmentation, personalization, and rapid content iteration to improve engagement metrics and lifetime value without manually crafting every message. An AI drip campaign is a scheduled series of automated messages generated or assisted by language models and sent over time to move users through a journey. Prompts define each step based on triggers or lifecycle stages. For lifecycle and retention teams, AI-powered drips combine segmentation, personalization, and rapid content iteration to increase engagement and lifetime value.