Click-Through Rate (CTR)

Click-through rate, or CTR, is the proportion of users who click a link within a message relative to those who viewed it. It measures how compelling calls to action, copy, and offers are. For SEO and PPC experts working with AI-generated messages, CTR connects content quality with acquisition cost, revealing which prompts, angles, and value propositions effectively move users deeper into the funnel. Click-through rate, or CTR, is the share of users who click a link within a message relative to the number who viewed it. It measures how compelling offers, copy, and calls to action are. For SEO and PPC professionals using AI-generated messages, CTR connects creative quality with acquisition cost and revenue impact.