Hallucination (AI)

An AI hallucination occurs when a language model generates confident but factually incorrect or fabricated information. It stems from probabilistic pattern completion rather than true understanding of reality. For AI designers, SEO strategists, and prompt engineers, controlling hallucinations is critical: they can harm brand trust, mislead users, and violate compliance. Techniques like RAG, guardrails, and conservative prompting mitigate this risk in production systems. An AI hallucination occurs when a language model generates confident but factually incorrect or fabricated information. It results from pattern completion rather than grounded knowledge. For AI designers, SEO strategists, and prompt engineers, managing hallucinations is essential, because inaccurate Ai Messages can damage trust, mislead users, and create compliance risk in production environments.