Open Rate

Open rate is the percentage of recipients who open an email or message, commonly used as a top-of-funnel engagement metric. While measured by traditional analytics, AI can influence open rate through subject line prompts, send-time optimization, and audience tailoring. For performance-focused teams, tracking how different AI-generated message strategies affect open rate is key to understanding attention, relevance, and list health over time. Open rate is the percentage of delivered emails or messages that recipients open, typically used as a top-of-funnel engagement metric. While measured by analytics tools, AI influences open rate through subject line quality, preview text, and send-time strategies. For campaign teams, tracking how different prompt strategies affect open rate informs content and targeting decisions.