Personalization Token

A personalization token is a placeholder within a message or prompt that is dynamically replaced with user-specific data, such as name, company, or product interest. It enables scaled customization without hand-writing each message. For AI-powered campaigns, effectively using personalization tokens in prompts and outputs helps improve relevance, reduces generic feel, and can increase engagement and conversion when applied thoughtfully and respectfully. A personalization token is a placeholder within a message or prompt that is dynamically replaced with user-specific data such as name, company, or product interest. It enables large-scale customization without hand-writing every message. For AI-driven campaigns, effective use of personalization tokens can increase relevance and engagement while still respecting privacy and consent boundaries.