Prompt Variable

A prompt variable is a dynamic field within a template that gets filled with context-specific values at runtime, such as user names, product attributes, or keyword themes. Variables allow a single prompt pattern to adapt across many situations. For performance marketers and engineers, managing prompt variables is key to personalization, testing, and attribution, ensuring Ai Messages remain relevant without manually rewriting instructions. A prompt variable is a dynamic field within a template that is filled at runtime with values like user name, product attributes, or keyword themes. It allows one prompt pattern to adapt across many contexts. For AI messaging and automation workflows, well-managed prompt variables enable personalization and testing without manually rewriting instructions for every segment.