Rate Limit

A rate limit is a constraint on how many API requests or tokens can be processed within a given time window. It prevents overuse and protects system stability. For teams deploying large-scale AI messaging, understanding rate limits is essential for capacity planning, batching, and backoff strategies, so campaigns and automations run smoothly without hitting hard throttles during busy periods. A rate limit is a restriction on how many API requests or tokens can be processed within a set time interval. It protects underlying infrastructure and ensures fair usage. For teams running large AI messaging workloads, understanding rate limits guides batching strategies, backoff logic, and capacity planning so campaigns remain reliable.