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AI prompts glossary

Role Prompt

A role prompt assigns a function or responsibility to the model, such as acting as a copywriter, analyst, or support agent, and shapes how it interprets subsequent instructions. It is often part of system or initial messages. For marketers and prompt engineers, role prompts clarify expectations, reduce ambiguity, and help the AI produce messages aligned with specific workflows, decision boundaries, and performance metrics. A role prompt assigns a specific function or responsibility to the model, such as copywriter, analyst, or support specialist, and frames subsequent instructions through that lens. It clarifies expectations and decision boundaries. For prompt engineers and campaign owners, role prompts reduce ambiguity and help Ai Messages stay focused on the correct tasks throughout a workflow.