Segmentation (Marketing)

Segmentation is the process of dividing a broader audience into smaller groups based on attributes like behavior, demographics, or lifecycle stage. It allows messages and offers to be tailored more precisely. For AI messaging systems, segmentation informs which prompts, templates, and tones are used for each cohort, enabling more relevant and efficient communication that aligns with search intent, ad strategy, and customer journeys. Segmentation is the process of dividing an audience into smaller groups based on attributes such as behavior, demographics, or lifecycle stage. It allows more targeted messaging and offers. For AI messaging systems, segmentation determines which prompts, templates, and tones are used for each cohort, improving relevance and efficiency across channels.