Temperature (AI setting)

Temperature is a decoding parameter that controls randomness in language model outputs by adjusting the probability distribution over next tokens. Lower values produce more deterministic, focused Ai Messages, while higher values generate diverse, creative text. For AI designers, SEO experts, and prompt engineers, tuning temperature is a key lever for balancing consistency with experimentation in campaigns, ad copy, and conversational flows. Temperature is a generation parameter that controls randomness in language model outputs by reshaping the probability distribution over next tokens. Low temperature values yield focused, deterministic Ai Messages, while higher values encourage varied, creative responses. For prompt engineers and campaign owners, tuning temperature is a key lever for balancing reliability with fresh copy variations in tests and optimizations.