Tokens

Tokens are the fundamental units of text a language model processes, often representing short character sequences rather than full words. Models compute probabilities over token sequences to generate messages. For technical marketers and prompt engineers, token awareness matters for cost estimation, prompt length optimization, and ensuring that critical instructions fit within context limits while still allowing room for detailed AI responses. Tokens are the basic text units processed by a language model, often representing short character sequences rather than full words. Models predict the next token given previous ones, building messages step by step. For AI designers and marketers, token awareness matters for cost estimation, latency, and making sure prompts and outputs stay within configured limits while still conveying the needed detail.