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AI prompts glossary

Tone of Voice

Tone of voice is the emotional and stylistic quality of writing that conveys personality, attitude, and brand identity. In AI messaging, tone is shaped by prompts, examples, and system instructions rather than spontaneous human mood. For SEO, PPC, and lifecycle teams, controlling tone ensures that AI-generated copy feels consistent, trustworthy, and appropriate to context, whether the goal is education, persuasion, or reassurance. Tone of voice is the stylistic and emotional character of written or spoken communication that conveys personality and attitude. In AI messaging, tone is controlled through prompts, examples, and system instructions rather than human mood. For SEO, PPC, and lifecycle teams, managing tone ensures that AI-generated copy remains consistent, trustworthy, and appropriate to context.